Brick academy rebrand - Motion language
Brick Visual's Brick Academy underwent a brand renewal in 2025, along with its branding video that highlights the concept and process behind the transformation.
The educational branch of Brick Visual offers high-level, practice-driven courses are tailored for both aspiring and experienced visualizers.
The brand's new identity tranformed from the original triangle logo into a dynamic isometric form, inspired by 3D software UI, introducing depth and movement while also referencing the tools familiar to digital artists. The Brick Neue typeface was retained in the logo to keep the connection brand continuity with Brick Visual. Besides, starting from the distinctive blue colour, the umbrella design has been enriched with a refined palette of deep blues and neutrals to reinforce the visual connection too.
A key element of this video was the seamless fusion of 2D and 3D elements, with the new identity incorporating dynamic 3D components derived from the logo’s evolved form - a triangular prism. This interplay between dimensions was essential in effectively communicating Brick Academy's unique vision, a shift from in-house origins to a mature, forward-thinking brand, built for creatives.
softwares
After Effects / Cinema 4D
ROle
Creative Direction / 2D and 3D Animation / Editing
credits
Motion Design & Direction - Lilla Hajnal
Visual Identity - Studio Stoki
3D Animation - Lilla Hajnal, Zsombor Lukács
Producer - István Lovák
storyboard
styleframes
