reBRANDING
Arco Művek is a Hungarian construction company, focusing on design and
development of industrial facilities. It has grown successfully for several years, therefore it became necessary to refresh the brand in order to support their business goals. I had the pleasure of redesigning the new logo and identity from ideation to execution.
development of industrial facilities. It has grown successfully for several years, therefore it became necessary to refresh the brand in order to support their business goals. I had the pleasure of redesigning the new logo and identity from ideation to execution.
Role
Visual Designer / Brand Strategist / Art Director
Approach
I designed a logo and identity that appropriately reflects the brand’s values.
Visual design Solution
During the rebranding process my aim was to use the company’s monogram as a link to the building industry, combined with smart and efficient solutions. The final design contains 2 key elements:
the merged letters and the silhouette of a factory.
the merged letters and the silhouette of a factory.
A + M
